也谈企业形象的概念、原则和策略

企业形象已越来越受到重视,因此就实践中出现的现象,澄清某些误区,强调相关原则,特别是学会运用科学策略,对顺利和有效树立企业的理想形象十分必要。     

一种序列图像中的人脸提取算法

主元分析法是一种有效降低维数和提取特征的方法,在对主元分析法改进的基础上,提出了一种运动目标检测及人脸提取技术。首先以3帧原始图像序列为训练集,用改进的主元分析法计算特征向量,其中第1特征向量和第2特征向量的乘积代表了原图像序列中的运动对象,将这个特征向量定义为特征前景;然后,用平方投影函数提取特征前景中的人脸。实验结果表明,该方法可自动提取运动图像序列中的人脸,且计算简单,准确率高。     

雷达天线方向性对目标回波图像影响的仿真

对影响雷达方位分辨率的因素进行了分析，提出用于目标回波图像模拟的雷达波束数字化模型和相应目标散射模型。通过对模拟结果的分析，确定舰船雷达天线方向性对目标方位分辨率等雷达战术指标的影响。     

Writing and publishing important scientific articles: A reviewer's perspective

The article discusses various complex and interrelated quality issues mediating reviewers' expectations and standards. Authors must meet or exceed reviewers' and editors' expectations of providing convincing arguments and support of the importance and relevancy of the research topic and questions, evidence of scientific rigorousness, and meaningful and usefulness of the findings making substantial and/or incremental contributions to the scientific body of marketing knowledge. Marketing scholars struggling to publish their research in high-quality marketing journals will definitely benefit from the insights in this article.     

基于营销观演变的欧美品牌理论发展探析

市场营销观念经历了以企业为中心到以市场为中心,再到以顾客为中心的变革,相应的品牌理论也经历了一个演变过程,即从基于产品物质属性的品牌差异理论到基于无形资产属性的品牌资产理论,再到基于顾客认同的品牌认同理论,每一大类理论中又包括具体的内容。品牌理论的演变一方面反映了市场环境和人们认识的变化,另一方面在一定程度上也反映了理论发展的规律,通过对品牌理论的主要原创思想及其理论拓展的概述和评价,我国企业在确立自己的品牌战略时可以吸取一些有益的内容。     

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Traditional human resource management does not consider adopting a marketing approach in creating a positive company image to enable the recruitment of better employees. Recently, however, many scholars have attempted to apply marketing principles to recruitment management. Marketing can help create an effective image for a firm and position the firm as a good place to work. The study here examine ways marketing management relates to recruitment marketing in the hospital industry and finds that a hospital's sustainable competitive advantage, marketing strategy, and employment brand equity can influence the intention of medical doctors to pursue job opportunities.     

诚信培养和企业文化建设

本文认为,建设企业文化是在企业中培养诚信意识的重要杠杆,诚信价值观应是企业文化的重要组成部分。诚信是理念、是道德、是制度、是形象。企业文化建设的核心是共同价值观的培育。企业诚信的前提也是共同价值观的确立;企业文化建设的杠杆是制度建设,企业诚信的维护要靠制度保证;企业文化建设的亮点是形象塑造,企业诚信是企业形象的最大亮点。企业文化三个层面的建设都涵盖着企业诚信的培育,建设企业文化。培育企业诚信应成为当前我国企业的重要工作。     

“汶川大地震”后四川旅游目的地安全形象重塑的对策思考

2008年的"汶川大地震"对四川旅游发展的影响巨大,对一些景区几乎是毁灭性打击,对旅游服务性企业影响也非常巨大,更重要的是由于地震的相关报道,使游客对四川的旅游心理产生了重大影响,使四川作为旅游安全目的地的形象严重受损。因此,重塑四川旅游目的地安全形象,促进四川旅游的进一步发展,应采取多种措施恢复人们对四川旅游目的地安全的信心。     

电子商务中物流信息安全策略初探

电子商务正在蓬勃发展,其最终目的是商品的流通,物流配送是电子商务不可缺少的重要环节,保证其信息安全至关重要。本文论述物流在电子商务中的作用、实现过程,阐述影响物流信息安全的因素及防护策略,并用C语言编程诠释数据加密技术的实现。     

Effects of shopping information on consumers’ responses to comparative price claims

This article describes three studies that examine the effects of shopping information on consumers’ responses to comparative price claims in retail advertisements. Results of the studies show that 1) the opportunity to shop across retail stores reduces the effect of comparative price claims on consumers’ estimates of lowest price for a particular item, but has less impact on their estimates of the store’s regular price; 2) access to advertising from competing retailers has the same pattern of effects; and 3) across exposure to a series of ad claims, these effects generalize from estimates of specific item prices to judgments of the store’s general pricing. For branded shopping goods, the results show that comparative price claims may prove counterproductive for retail advertisers by leading consumers to believe that the store’s regular prices are high without convincing them that its sale prices are low.